Lead generation is the most important part of running your real estate business, because without leads, you don’t have a business! In this workshop, we will cover: – The difference between lead generation, lead follow up, and lead conversion – Why it’s important to do all three – Learn how to plan and schedule these [...]

Part 1 Part 2 Part 3 Part 4  

This is six part video series on giving powerful presentations!

This has an hour long audio talk I conducted on Negotiation Skills: How to get what you want, while giving them what they need

Section 1: Mission Statement (WHY) and Economic Model (WHAT) Why should you have a Mission Statement or Big Why for your business?  What does it do for you?  What does it do for your clients? Writing the Mission Statement:     1.  What do you do?           2.  For whom do you do it? [...]

Italian economist Vilfredo Federico Damaso Pareto observed in 1906 that 80 percent of the land in Italy was owned by 20 percent of the population. Later, he observed this noteworthy ratio seemed to apply to other parts of life, such as gardening: 80 percent of his peas were produced by 20 percent of the peapods. Over time, this concept has come to be known as the “Pareto Principle,” “The 80/20 Rule,” and even “The Vital Few and Trivial Many Rule.” Interestingly, another of Pareto’s most noteworthy and controversial theories is that human beings are not, for the most part, motivated by logic and reason but rather by sentiment.

Stage 1: Formulation

In this stage, you are doing all of your thinking and planning about your business. You put together business plans, budgets, marketing plans, recruiting plans, economic forecasts, etc. You commit to paper everything you can possibly think of about your business. You basically do a brain dump.