Section 1: Mission Statement (WHY) and Economic Model (WHAT)
Why should you have a Mission Statement or Big Why for your business? What does it do for you? What does it do for your clients?
Writing the Mission Statement:
1. What do you do?
2. For whom do you do it?
3. What value, benefit, or end result does that produce?
Now combine these three into one unified statement:
Writing up your Economic Model: Setting SMART goals for 2009
Section 2: Marketing/Prospecting Model (HOW)
What is the difference between marketing (passive) and prospecting (active)?
“In a seller’s market, you are marketing based and prospecting enhanced. In a buyer’s market, you are prospecting based and marketing enhanced.” Gary Keller
What does that mean to you?
Let’s brainstorm together now. What are some of the ways that you (or other agents that you’ve heard of) currently market your business?
What are some ways that you (or other agents you’ve heard of) currently prospect for leads?
Let’s begin to design your marketing/prospecting plan. Get out two pieces of blank paper, label one of them Marketing and the other Prospecting, and begin to dump out of your mind all the possible things you could do to market and prospect. Take a few minutes to do that.
Now go back and pick the top 3-5 ideas from each page and put a star next to them.
Now for each idea, get a separate sheet of paper and begin to flesh out your plan. What specifically will you do, how will you do it, by when will you do it, and so on. Take a few minutes to complete that, or at least get started.
Section 3: Budget Model (HOW MUCH)
Why is it important to have a budget?
What is Red Light, Green Light?
What are the options for writing up a budget?
What are the main categories you want to keep track of?
How often do you track your expenses? How often do you revise your budget?
How do you calculate your estimated expenses for 2009?
In order to help you get started, write down your top 10-15 budget categories for 2009, with subcategories if appropriate, and estimate your total expenditures for 2009 in each category. Take a few minutes to do that now.
Section 4: Organizational Model (WHO) and Time Management (HOW)
What is leverage?
Why is it important? What can it do for you?
What are some of the ways you can leverage your business?
How do you go about hiring staff? What are the steps?
How do you delegate appropriately?
What is the distinction between working in your business and working on your business?
What is Time Blocking and how does it work? What is Erase and Replace?
The Five Step Planning Process for planning a week at a time:
